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Viewpoint Colour, the professional colour magazine dedicated to you working within design, product development and range strategy. Colour and design trends with 6-18 months strategic foresight. Pantone references for easy translations. Published 2/year June/December. Publisher David Shah, creative team FranklinTill.
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VIEWPOINT COLOUR 14

HUMAN NATURE

We called this issue ‘Human Nature’, but, by that, we do not mean human character but humanity and its relationship with nature, the complex link between anthropoids and flora and fauna.
The alarm bells are ringing all over: we are living in the age of the Anthropocene, the age of nuclear weapons, human-caused climate change and the proliferation of plastics, garbage, and concrete across the planet. But the human being is still an animal belonging to the kingdom animalia. We depend on plants, fungi, algae and bacteria. Everything is connected. We need to work together with nature rather than trying to transform it, for, as we show in this issue it’s a two-way relationship in terms of inspiration and knowledge.

CONTENTS

VIEWPOINT COLOUR 14: HUMAN NATURE

Pantone Colour of the Year
Recalibrating our priorities to align with our internal values, we have selected PANTONE 13-1023 Peach Fuzz to be our PANTONE Color of the Year 2024, a velvety gentle peach whose all-embracing spirit enriches mind, body, and soul.

Human Nature
Humans have often lived in a sense of superiority and separation with respect to other forms of life, but the time has come to let go of the idea that the world is ours. Our lives and survival depend on the natural world.

Vision on Colour: Symbiosis
A palette that seeks to express our re-connection with nature – from the blues of the deep oceans to the deep rich browns of earth and peat ending with the lighter hues of grasses and foodstuff.

Interdependence
The challenges we face require symbiotic and collaborative methods where at every step in the execution process, creativity and innovation are not only essential but must work as a singular identity, with a common purpose.

Vision on Colour: Eden
Who can resist the bravura of a burst of colour, the spectacle of a parade, the fun of dressing-up? This is a colour story that shows its power, nothing is hidden, everything is on show.

Sculpting Eden
This narrative encapsulates the essence of the human experience—a perpetual dance of innocence and free will, filled with choices, often imperfect, that have far-reaching consequences.
Vision on Colour: Regenerative
Our colours reflect the circle of life, composting and biodegradation, metamorphosis, mimicking and celebrating the earth, and the circle of continuous changes of form and transformation by nature.

Expect Death
Prowl studio founders Baillie Mishler and Lauryn Menard are working to create lasting change by designing bold, visionary solutions that make comfort and health accessible for many.

Vision on Colour: Mutant
What happens to shape and colour when it mutates. This is a concept that mixes myth with reality, the fairy tale with the weird: it’s a perfect world in which to mix AI and IRT.

The Metamorphosis of Identity
The concept of ever-changing and wavering human identity can feel both unstable and exciting, altering self-perception and creating a fluid, visual transformation.

Vision on Colour: Sacred
Colours to link us with ancient understanding and totemism. These are colours that speak of both the authority of nature and the miraculous and magical of the supernormal.

Unveiling Mysticism (Blou Blous)
The Caribbean is a place where mysticism and spirituality can be found in its beautiful nature, where humans and the living world come together beautifully and harmoniously, creating a unique environment for the Caribbean lineage of culture and traditions.

Empathy and Power
The dynamics between humans and animals is a story of empathy and power; it is a bond and a balance that need to be re-created at all costs.

The Big Topics
We provide answers to some of the big questions on colour that designers are having to face at the moment.

City Colourscapes
Our dash round the world to see what’s happening in global colour taste. It has clearly been an orange autumn.

VIEWPOINT COLOUR 14

HUMAN NATURE

We called this issue ‘Human Nature’, but, by that, we do not mean human character but humanity and its relationship with nature, the complex link between anthropoids and flora and fauna.
The alarm bells are ringing all over: we are living in the age of the Anthropocene, the age of nuclear weapons, human-caused climate change and the proliferation of plastics, garbage, and concrete across the planet. But the human being is still an animal belonging to the kingdom animalia. We depend on plants, fungi, algae and bacteria. Everything is connected. We need to work together with nature rather than trying to transform it, for, as we show in this issue it’s a two-way relationship in terms of inspiration and knowledge.

CONTENTS

VIEWPOINT COLOUR 14: HUMAN NATURE

Pantone Colour of the Year
Recalibrating our priorities to align with our internal values, we have selected PANTONE 13-1023 Peach Fuzz to be our PANTONE Color of the Year 2024, a velvety gentle peach whose all-embracing spirit enriches mind, body, and soul.

Human Nature
Humans have often lived in a sense of superiority and separation with respect to other forms of life, but the time has come to let go of the idea that the world is ours. Our lives and survival depend on the natural world.

Vision on Colour: Symbiosis
A palette that seeks to express our re-connection with nature – from the blues of the deep oceans to the deep rich browns of earth and peat ending with the lighter hues of grasses and foodstuff.

Interdependence
The challenges we face require symbiotic and collaborative methods where at every step in the execution process, creativity and innovation are not only essential but must work as a singular identity, with a common purpose.

Vision on Colour: Eden
Who can resist the bravura of a burst of colour, the spectacle of a parade, the fun of dressing-up? This is a colour story that shows its power, nothing is hidden, everything is on show.

Sculpting Eden
This narrative encapsulates the essence of the human experience—a perpetual dance of innocence and free will, filled with choices, often imperfect, that have far-reaching consequences.
Vision on Colour: Regenerative
Our colours reflect the circle of life, composting and biodegradation, metamorphosis, mimicking and celebrating the earth, and the circle of continuous changes of form and transformation by nature.

Expect Death
Prowl studio founders Baillie Mishler and Lauryn Menard are working to create lasting change by designing bold, visionary solutions that make comfort and health accessible for many.

Vision on Colour: Mutant
What happens to shape and colour when it mutates. This is a concept that mixes myth with reality, the fairy tale with the weird: it’s a perfect world in which to mix AI and IRT.

The Metamorphosis of Identity
The concept of ever-changing and wavering human identity can feel both unstable and exciting, altering self-perception and creating a fluid, visual transformation.

Vision on Colour: Sacred
Colours to link us with ancient understanding and totemism. These are colours that speak of both the authority of nature and the miraculous and magical of the supernormal.

Unveiling Mysticism (Blou Blous)
The Caribbean is a place where mysticism and spirituality can be found in its beautiful nature, where humans and the living world come together beautifully and harmoniously, creating a unique environment for the Caribbean lineage of culture and traditions.

Empathy and Power
The dynamics between humans and animals is a story of empathy and power; it is a bond and a balance that need to be re-created at all costs.

The Big Topics
We provide answers to some of the big questions on colour that designers are having to face at the moment.

City Colourscapes
Our dash round the world to see what’s happening in global colour taste. It has clearly been an orange autumn.

VIEWPOINT COLOUR # 8: NEW HORIZONS

Published 27th August 2020

After a time of deep uncertainty, we are seeing an emerging desire for resurgence, growth and positivity. 

In this issue we explore a new world order, where the authentic is celebrated through the breaking down of traditional rules and the creation of new values.

In this new world order there are no constraints, and fluidity underpins this emerging vision - high tech meets low tech, the old is combined with the new, boundaries are blurred.

Colour becomes paramount in defining new identities and shaping these positive visions of the future. We see individuals and creatives expressing themselves in ways which have never been done before through digital environments, new beauty standards, dynamic creative processes and fantastical representations of the self.

Whilst there is a clear turn towards the digital and virtual world, there is also a renewed desire for tactile and material experiences. 

CONTENTS VIEWPOINT COLOUR #8 NEW HORIZONS

Key Colour Statements
Shapes by contradictory influences, the colour and design landscape has an exciting hybridised aesthetic that marries opposing ideas: reflection and action, individuality and collaboration, virtual and real. We are realising the need for a longer-term colour application that is enduring and timeless, while also recognising that shorter-term directional colour has a clear role to play in creating fresh new statements and personal expression.

Brutalist Beauty
Featuring work from ‘instagram’s most hated beauty account’ by Eszter Magyar. Exploring new beauty standards which challenge traditional perceptions of beauty through the unconventional use of colour, texture and materiality. 

Electric Nature
Andres Reisinger’s beautifully rendered images of natural landscapes which feel both otherworldly and approachable. Through these visuals, Reisinger breaks with the harsh and bold aesthetics that often characterise digital renders. 

Guerrilla Dyeing
Working with natural dyes in a way which feels fresh, rebellious and new, Audrey Louis Reynolds steers away from the aesthetics we would traditionally associate with natural dyes and pigments. 

Off Colour
A series of visual portraits that showcase Tomihiro Kono’s original take on wig making. The wigs are characterised by the use of ‘off colours’ - a celebration of unconventional pastels challenging typical wig colours. 

Clay Play
A compilation of clay maquettes presented for Eny Lee Parker’s clay play contest. High-end interiors made from playdough; high-tech meets low-tech; and a celebration of colours through making.

Beneath the Surface
Photographer Pim Top overlays digital textures and images to produce visuals which challenge slick digital aesthetics and colours.

Colour Futures
Inspiration from the work of the renowned artist Samara Scott Textural with exploratory manifestations of colour, where materiality is key.

Products specifications
Product type Magazine, Magazine
Filter by Men, Women, Business strategy, Colour, Colour educational tools, Design, Fabrics, Industrial design, Lifestyle, Packaging design, Other materials, Retail
Products specifications
Product type Magazine, Magazine
Filter by Men, Women, Business strategy, Colour, Colour educational tools, Design, Fabrics, Industrial design, Lifestyle, Packaging design, Other materials, Retail
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