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Spring/Summer 2022 The men's world is still a very interesting universe, as it still seems to be a virgin territory, not always easily accessible, but nevertheless eager to change.
The men's world is still a very interesting universe, as it still seems to be a virgin territory, not always easily accessible, but nevertheless eager to change. Consumers from millennial to the younger generations, often find themselves at odd with the style of their predecessors and are asking for more personal products.
Garments need to be both reassuring, with strong links to the past, unencumbered with too many complex meanings or excessively creative details. They still search fro new proportions, materials and functionality.
We are seeing a reemerging of closer fitting lines, a minimal spirit and high-tech details which are quite influential. Also evident is a renewed pleasure in glamour as well as a more formal style but with features far from tradition.
In reaction to the genderless tendency of the past seasons, a return of more aggressive silhouettes with stiff shoulders and 1980's style waists are part of the markedly virile style.
The athleisure spirit of the second half of 2010 has toned down and is expressed in a more ambiguous way via classic-looking functional materials. Tailored garments with sporty features are mixed including also accessories.
