A+A Concept Color
Ingår: Pantone ref. till närmsta matchning. Inkl även online access och bildbank. PDF mot extra kostnad.
Publicerad 2 /år: juni & december
Målgrupp: för dig som jobbar med färg & koncept
Framförhållning: 18 månader
Country of origin: Milano, Italien
FROM THE EDITOR för Vår/Sommar 2025 (OBS engelsk text)
We begin with:
1 Step into the Sun set in Africa, in the background the nature surrounding a minimalist and elegant Safari. A warm and enveloping atmosphere, with a dreamy soul that does not lose touch with reality. The dawn lights evoke a primitive atmosphere. A time to feel close to origins and authenticity, to find oneself.
The colors are warm, deep, and intense. Brown in all its shades, to the dull green of cacti to an orangy-yellow of Africa's light.
Materials and surfaces are fine and luxurious, minimal but at the same time handcrafted.
KEYWORDS: DREFINED AND WILD,DAYLIGHT, DREAMS AND ECHOES , HONEST & PURE
2 Masterpiece wants to emphasize the association between body and art. The body, its imperfections and forms, are to be seen as works of art. Giving voice to the body-positive movement does not mean accepting oneself out of necessity, or stop keeping fit, but admitting an aesthetic ideal based on diversity. Physical beauty is an ever- morphing construct, a fickle collective dream that we fall into once in a while. A return to the inspirations of art, where the body was represented in its purity and authenticity, without contamination and influence or imposition of precise aesthetic canons.
The colors are basic, simple, neutrals lightly tinted. Beige-yellows that are juxtaposed with light and dark grays in the midst of which a light green enters to create havoc.
The surfaces are inspired by the irregularity and perfection of sculptures, art, ceramics, marble, frescoes on peeling walls, but also the irregularities and beauties of the human body.
KEYWORDS: IDEAL OF PERFECTION, BODY IS NOT A TREND,CONFIDENCE & SELF LOVE
3 Sciura wants to give light and space to an unintentional cultural phenomenon that starts in the city of Milan and involves the whole world. A vintage setting that evokes the 1970s, an attitude, a lifestyle. Hair always styled, haughty air, handbag and breakfast in the historic cafes in Montenapoleone with the best friend of a lifetime, a timeless beauty that gives new generations a run for their money.
Vintage colors, of a 1970s vintage connoted by extreme and refined elegance. Clean and simple united in a new version of multicolor that gives a glimpse of origins and tradition.
The surfaces, are smooth, stiff like marble and soft surfaces of old carpeting. Real, soft leather meets the rigidity of metal and crystal. Comfortable fur blends with the long hair that overlaps her.
KEYWORDS: ARCHITECTURAL WONDERS, WELL AGING, STYLE LIVES IN THE CITY
4 [Nothing but] Garden wants us to reconnect with nature and be completely free. We rediscover the beauty of taking care of something. Flowers and plants, finding in this a mindfulness practice to relax and rediscover the power of wonder. The sense of reciprocity that exists between humans and the environment.
A range of colors that oscillates between green and red.
The surfaces are inspired by the earth, roots, plants. Uneven and natural. Everything seems to be earthy, rough and handcrafted.
KEYWORDS: GET YOUR HANDS DIRTY, CULTIVATING A GARDEN IS CARING FOR YOUR MIND, GREEN GENERATION
5 Soliloquy wants to give space to our inner self, giving it the right attention. In a seemingly candid and dreamy aesthetic lies an introspective and vulnerable side that wants to defeat negativity with irony, order behind disorder, perfection behind imperfection. Unlike the spoken word, the written word gives us time to weigh our thoughts and think about how the message will be received.
Colors in new pastels that seem to have been diluted, yellowed, imperfect. From lilac to pink to light blue.
Smooth surfaces like those of english porcelain plates, contrasting with the irregular, imperfect surfaces that are "hairy".
6 Urban Poetry represents a community, a family away from home. A life lived on the road, where friendship and brotherhood are the key words. A coming together of different cultures, people, genders, ages who communicate and share their stories and experiences meeting at sunset “at the usual place,” the skate park. Skating comes to life not in rebellion but in the need for empathy, brotherhood and connection.
Colors inspired by sunset. Warm neutral tones and perfectly balanced muted orangey pinks. Few dark shades, of evening shadows reflecting on urban asphalt.
The surfaces are rough and worn, as if they had been used over and over again by marks left on the asphalt due to continuous rolling of skateboard wheels.
KEYWORDS: SKATE COMMUNITY , MEDLEY OF PEOPLE, UNION OF CULTURES & COMMUNITIES
